The Lacoste Style Sport-inspired Elegance Pieces to wear on the court as in the streets, a wardrobe inspired by sport, a resolutely modern appeal. Lacoste innovates for style and freedom of movement. "Without elegance, playing and winning aren't enough."- René Lacoste Read more Lacoste since 1933 Tennis legend - Born in 1904, René Lacoste dominated the tennis world in the 1920's, racking up victory after victory in Grand Slam tournaments. His success is due to his persistence and tenacity - the same qualities that help create his legend. The polo revolution “Above all, elegance requires clothes that are adapted to the situation or circumstances.” As good as his word, René Lacoste cuts off the sleeves of a long-sleeved shirt, which he feels is hardly appropriate for the game of tennis. Revolution. The year is 1933. The polo is born; the Lacoste style defined. Read more